The process of economic development and its effects in China in 1950s Research Proposal

The process of economic development and its effects in China in 1950s - Research Proposal Example e considerable damaged after the war, which became the reason that the food production reduced to approximately 30% lower than the peak level, which was achieved before the war. All these factors lead the Chinese economy in crises and the country had to face the hyperinflationary environment. The Chinese Govt aimed to restore the economy to its normal level within the time span of 3 years. In order to achieve the goal of economic recovery, the Govt started working with full devotion to recover all the losses. The recovery phase began with the reconstruction of the transportation system along with the recovery of other losses such as loss of communication system and invests on farming to recover the natural resources. The central bank of China, which is named as Peoples bank of China, was established in the year 1948 with the responsibility of maintaining the monetary control along with the regulation of all the financial institutions within the jurisdiction of China. During the estab lishment of Peoples Bank of China, the banking system was neither nationalized nor centralized. During the economic recovery phase of China, all the financial institutions were nationalized and centralized. The regulating authority of the banking system remained the Peoples Bank of China. In order to control the high inflation, which was generated due to the effects of the World War II, the Govt of China decided to synchronize the economic structure of China by centralizing the financial market of China (Mark 2013). The purpose of centralizing the banking system was that the monetary system could be unified. The Govt initiated the decisions to control the economy which includes monetary policy and extremely restricted credit facility. Another reason behind such restricted economic policies during the period of 1949 to 1952 was that the Govt had very restricted budget to recover the economy. In addition to this, during the same period Govt was compelled to also manage the

Stratigic Management - McDonalds Assignment Example | Topics and Well Written Essays - 2000 words

Stratigic Management - McDonalds - Assignment Example The analysis of these factors can reveal the internal strengths and weaknesses of a company (Barnat, â€Å"Internal Organizational Analysis†). McDonald’s is one of the biggest fast food restaurants with customer base of 47 million. McDonald’s operates in almost 119 countries in the world. It has complicated distribution channel and its supplier’s network is spread throughout the world. McDonald’s marketing strategy aims to raise the sales and to maintain its brand image. McDonald’s constantly alter the strategies according to the customer’s tastes, standard of living and opinions. McDonald’s is quite approachable in countries where people are sensitive towards consuming various foods, for example, the market of India (Scribd, â€Å"Internal Analysis on Macdonald’s†). ... In the year 2006, McDonald’s had faced criticism in Japan because of including forbidden foods and dishonest coloring of apple pies. Another critic stated that McDonald’s and its other fast food competitors demoralized native cooking and developed identical international culture. Besides, McDonald’s had faced bad reputation because of unhealthy food and bad employee relation in many of their outlets. There was objection against McDonald’s for making people work for lower wages (Gibison, â€Å"McDonald’s: A Good Image with Bad Ethics†). Section 3: In-depth Internal Analysis Resource Based View of McDonald’s The marketing strategy of McDonald’s is based on the internal resources. Tangible Resources: Product: With regard to fast food products there are many choices for a customer. Thus, McDonald’s focuses on creating a menu that most of the consumers require as well as prefer. McDonald’s always examine the preferences of customers as the preferences change from time to time. To facilitate the change in preference, McDonald’s continuously develop new products and replace old products (McDonald’s Corporation, â€Å"Marketing at McDonald’s†). Intangible Resources: Brand Reputation: McDonald’s has good brand reputation. In the year 2008, it was ranked number eight among other international brands. It had ranked in first position among other fast food international brands. The brand value was calculated to be around 49,499 million USD. In the fast food markets of North America, McDonald’s brand was ranked in seventh position (Millward Brown Optimor, â€Å"Top 10 0 B rand Ranking†). In the year 2010, McDonald’s brand was ranked sixth in the year 2010, among ‘most valuable global brands’ (Social Brand Value, â€Å"Brand